An exploratory study of casino customer loyalty programs

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... Gaming Customer Satisfaction: An Exploratory Study ... success of a casino. The primary goal of this exploratory study was to ... customer loyalty.

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The current study aims to investigate the relationship between casino service quality, player ... in the casino industry, manifested by membership cards and deployment of customer ... Although service quality is important in developing customer loyalty, .... Due to the exploratory nature of this study, a qualitative approach was ...

In the online gambling arena, consumer loyalty and patron tracking schemes ... The purpose of this exploratory study is to develop and empirically test a ... year, while the commercial casino industry generated 32 billion dollars in revenue. Measuring the effectiveness of casino promotions | Request PDF

Specifically, this study attempts to understand the market ... in terms of effectively designing complimentary reward programs and ... Problem Exploration .

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marketing strategies. However, the value of customer loyalty programs has been questioned in part because empirical research on the effects of loyalty schemes has been inconclusive. The purposes of this study are to aid understanding of the effectiveness of casino loyalty programs, to segment loyalty program members, and to compare

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